Social Media and the Silence of the Masses | Jean Baudrillard

Read the full article | The New Inquiry

[The rational sociality of the contract, dialectical sociality (that of the State and of civil society, of public and private, of the social and the individual) gives way to the sociality of contact, of the circuit and transistorised network of millions of molecules and particles maintained in a random gravitational field, magnetised by the constant circulation and the thousands of tactical combinations which electrify them. But is it still a question of the socius? Where is sociality in Los Angeles? And where will it be later on, in a future generation (for Los Angeles is still that of TV, movies, the telephone and the automobile), that of a total dissemination, of a ventilation of individuals as terminals of information, in an even more measurable — not convergent, but connected — space: a space of connection? The social only exists in a perspective space, it dies in the space of simulation, which is also a space of deterrence.]

— In the Shadow of Silent Majorities

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