The Psychology of Our Essential Self-Enhancement Bias

The self-enhancement bias, which has significant overlap with the optimism bias neuroscientist Tali Sharot has studied, is one of the 17 psychological phenomena David McRaney explores in You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself, which also illuminated why we have a hard time changing our minds and how Benjamin Franklin handled haters.

Read the full article here | Brain Pickings

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