To the seafaring Greeks, one of the greatest fears was to perish, without a trace, under the sea. Life must matter; you must make sure it does. This is what Goldstein aptly calls the “ethos of the extraordinary,” the need to carve your permanence in this life so that it survives after your death. Blending Plato and Dylan Thomas, the message would go like this: rage, rage against the ordinariness of sameness. “It is, in the end, the only kind of immortality for which we may hope,” Goldstein writes.