The Guru Effect

Four years ago a paper by Dan Sperber published in the Review of Philosophy and Psychology coined the term: The Guru Effect – the tendency for people to “judge profound what they have failed to grasp.” The paper examines how self-professed Gurus have a knack for inspiring devotion through speaking in a way that confers profound understanding but in reality fails to deliver anything of actual substance.

Read the full article here | Big Think

GURU

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