A campaign organized by the women’s group Georgette Sand found that products such as shampoo and razors that are advertised as “female” cost more than identical products marketed to men. They have called on stores, such as the chain Monoprix, where many examples of the gendered pricing was found, to get rid of what they call “invisible women’s tax.” Monoprix has argued that the gap exists because there are additional manufacturing costs involved in women’s products.
France’s secretary of state of women’s rights, Pascale Boistard, supports the campaign and tweeted, “Is pink a luxury color?” in response to the pricing gap.
According to the European Commission, French men earn 14.8 percent more than women. The Business and Professional Women Federation, however, says the gap is closer to 28 percent. Either way, French women are paying more for some products while earning less.
France, of course, is not alone. In the United States, women regularly pay more for basic services. In 1996, the state of California found that women pay about $1,351 more a year than men do thanks to gender-based pricing.
On average, women pay about $200 more for cars than white men do; the number only increases for non-white women. Before the Affordable Care Act prohibited making women pay for the same insurance coverage as men, women who did not smoke had to pay 14 percent more for health insurance than men who did.