Ephemerality

What happens when what is archived no longer seems to qualify as part of what is authentic about you? The allure of ephemerality intensifies.

[We signal authenticity by signaling our disavowal of any attempts to signal it. Ephemerality as authenticity adds another degree of paradox to this; suggesting that our efforts to signal this nonsignaling will soon disappear — but that suggestion is only at the level of the sign, conveyed by a sign of ephemerality. Whether or not it ever disappears no longer matters, as long as the idea the sign of ephemerality is supposed to convey is conveyed.

This interlocking set of contradictions leads to such possibilities as indulging in fashion in order to signal one’s indifference to it, or wearing obviously outdated or soon-to-be-unfashionable clothes to signify one’s own timelessness. Ephemerality then serves as way to signal that you are not really signaling anything. It is a reworking of the fantasy that you can “be in a band with no image” or “be normcore” or “be above trends” or “just be natural.” When I foregrounding the ephemerality of what I do, I am trying to convey the idea that my identity is sacrosanct, untouchable by what is ephemeral, i.e. everything. I am essence; existence is just ephemera.]

Read the full article | THE NEW INQUIRY

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